18 Comments
Feb 3, 2023Liked by Ed Conway

I found this very interesting Ed. My husband works in R&D for cans, another unreported area. He started off on the coatings side and then moved to the actual cans. Again, a lot of the research nowadays is into making "greener" cans. We can take for granted picking up that can of beans or tuna in the supermarket but keeping the contents safe, the product affordable and better for the environment is a constant challenge.

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Feb 4, 2023Liked by Ed Conway

Really interesting read, Ed, thx for sharing. I’m disappointed that car paint colours these days are so dull (is that driven by customers or manufacturers?), but you’ve shed some light on why more colours are available. I’d like to see more cars use the iridescent paints sported by TVRs - did they pop up in your research? Finally, you might be interested to know my previous company did some research that revealed yellow/orange cars are driven more quickly than any other colour. :-)

Cheers, Simon Gandy

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So interesting - thank you for explaining in such an engaging way.

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Interesting per usual!

Just for fun. There was 1959 novelette by Clifford D. Simak called The Big Front Yard. In it some canny Yankee traders bargain for other- dimensional aliens with the concept of paint. The Big Front Yard https://g.co/kgs/KJecCV

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Thanks for sharing! Your article convinced me to preorder. It's a good mix of technical information and storytelling, which I love. I just preordered on Amazon to the US. It there a cheaper way to get it in the US?

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May 23, 2023·edited May 23, 2023

"This will allow them to print custom designs, precise to the millimetre, on their cars and - even more importantly - to waste less ink". I think you meant to say "...to waste less paint." Or you could write "...to waste less 'ink'. " And then it would be clearer, since you were comparing ink to paint.

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Thank you for a great, nurdy and inspiring article. A great fit to my curious for improvements designer brain😊🙏

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Fantastic article Ed. Can't wait for the book.

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no US edition soon?

went to bookmark it on Amazon.com Kindle..... my Kindle is US

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I hope that Material World covers why books are initially released in Hardback rather than paperback format

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